First off, I’m not sure if the company that manufacturers MiO (probably Pepsi or Belvedere or Unilever*) is aware of how weird their slogan is, especially to those of us who can spot a double entendre a mile away.
Then there’s the weird gestures in the TV commercials. It basically looks like the hand is playing with someone’s… um… sports equipment. You know, like basketballs.
Okay, so maybe it’s ME who’s weird and reading way too much into this commercial.
Either way, I always thought the commercials for this “liquid water enhancer” were bizarre.
Before I go any further, I will admit I have never had this stuff. I refuse to consume fake sugar because it does unpleasant things to my digestive system. And it has a funny aftertaste. People might as well bypass telling me things like Splenda taste just like sugar because they. do. not.
As someone who works with kids, I tend to see a lot of unusual stuff. Because let’s admit it… growing up, you do some unusual stuff, especially until your prefrontal cortex develops completely.
The latest thing I’ve seen: kids drinking MiO straight.
And it must be toxic because it makes them drop like flies. That much artificial sweetener is enough to make anyone sick as a dog. (Yes, I realize you could make the same argument for white sugar, although real sugar isn’t apt to give you the diarrhea like artificial sweeteners.)
Yesterday, when I was grocery shopping, I happened across a food demonstration. It was for—you guessed it!—MiO sport, which does have electrolytes in it (I thought I would throw some positive out there).
I mentioned how nasty it was when consumed straight.
The next thing, the promoter was squirting some into a cup. She downed it and said, “That’s awful.” At this point, she was coughing and reaching for some water, albeit “enhanced” water.
She said she was going to alert parents that their children should not drink it straight. (There probably should be a warning label on it if there isn’t already, although if you read the ingredients, you probably wouldn’t buy it to give to your dog.**)
As I said, I have yet to buy the stuff myself. I prefer real sugar these days, and if I ever become diabetic (which unfortunately is in my family history), I’m sticking to this stuff: True Lemon.
It has no calories, some Vitamin C, and it’s tasty.
I found it in in the organic section of the Superstore, and I heart it. A lot. Even better, the cat will not drink from my water glass when it smells lemony. (Although I’m sure Jack wouldn’t go near MiO with a ten foot paw.)
The moral of this story is, please give your kids REAL sugar. It’s probably healthier for them.
* I thought I was going to be lazy and NOT look up the company because when my netbook is unplugged from its power cord, the wireless is achingly slow. But I did. Ten minutes later, I discovered it’s made by Kraft.
** MiO Ingredients: Water, Citric Acid, Propylene Glycol, Malic Acid, Contains Less than 2% of Natural Flavor, Sucralose and Acesulfame Potassium (Sweeteners), Potassium Citrate, Red 40, Blue 1, Potassium Sorbate (Preservative).