End of an era: bye bye Beep

It's called "drink" not "juice" for a reason.

Alas, it is the end of an era for a drink with a curious name.  I read in the online Chronically Horrid yesterday that Beep, the fruit drink of my childhood, is being discontinued.  Forever.

Okay, so maybe its ingredients don’t lend themselves to a healthy diet.  Yet everything in moderation, I say.

What’s not healthy about this?

Water, sugar, concentrated orange juice, concentrated apple juice, apricot puree, citric acid, prune syrup, orange pulp, modified corn starch, canola oil, flavour, sodium citrate, colour, sodium benzoate and ascorbic acid.

It was Nova Scotia’s Kool-Aid, only it was made in small containers that went into children’s lunchboxes and was sold at school canteens.  Many of us grew up on Beep.  Forget Sunny D.  It was too sweet.  Beep was our drink of choice.

I remember drinking it at recess, at lunch, that slightly tangy juice that was not exactly orange juice, but some kind of punch that happened to have a little Vitamin C in it.

Beep was not contained to just Nova Scotia; it was a recipe that dairies across North America sometimes sold, beginning in the 1960s, back when orange juice wasn’t 1.99 at the supermarket, I guess.  Back when you either gave your kids Beep or Johnny Walker.

Today’s hyper-healthy diets (why, look at obesity rates plummet–ha!) just don’t have a place for Beep.

Beep, I will miss you.

So over the next few weeks, pick up a jug of Beep and remember your childhood.  Seems there’s no place for sugar in children’s diets anymore.

That and prune pulp.

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One Comment Add yours

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